Title: Omnichannel Marketing in Pharma and Healthcare a myth or a true vision of inspiration!
Biography of Mr. Mohamed Magdy:
Mr Mohamed Magdy began working for pharmaceutical businesses fifteen years ago, following his graduation from pharmacy school, to promote excellent goods that improve patients’ lives.
For the first few years of my career, I worked in sales for well-known pharmaceutical businesses based in the Middle East and Africa. This was a terrific opportunity to have a thorough understanding of the sector, which was later essential to comprehending omnichannel strategies.
He later transitioned into marketing positions. He managed brands for a variety of therapy areas at GSK and Novartis. Managing an average of USD 10-15M yearly, working on new launches, re-launches, portfolio optimizations, and driving brand performance with cross-functional team empowerment and field force resilience were significant success reasons for my accomplishments during that period.
One of the marketing breakthroughs was setting a Guinness World Record for a breast cancer product launch campaign (happy to provide the specifics in a message).
As his work progressed, technology and digital marketing occupied the centre stage. My heart skips a beat and my eyes stray when I witness a creative digital ad go viral. He received six international and regional prizes as a result of my passion for innovation and digital marketing.
With the COVID-19, pharmaceutical businesses changed their digital & customer engagement strategies in 2020 to adapt to the shifting requirements and behaviour of their customers towards digitalization.
As a result, he was elevated to the position of digital lead for the Middle East and Africa, where he now oversees teams in 13 countries and, most recently, 23 countries for the Asia Pacific & MEA team.
Three things he’s learned through his fifteen years at Pharma:
Without communicating the vision and the benefits to the team, it is impossible to achieve success through a team. Strategic project management success depends on leading change management with disruptive innovation and the appropriate culture.
One of the pillars of building a successful, sustainable business model is customer-centricity.
You must test, verify, validate, and reflect in order to scale quickly. The best route to success is through corporate entrepreneurship.
For me, it’s essential to strike the correct balance and integrate my work, school, sports, and family obligations. It enables me to motivate people to live better, happier lives.